When an invoice is marked paid in BlackLine, Reviewflowz automatically sends a review request to your customer via email, SMS, or WhatsApp. Set it up once and forget it. Every payment becomes a review opportunity, using the customer data already in your system.
Know exactly who your promoters are
When a customer leaves a 5-star review, that signal automatically appears in their BlackLine record. Now you know exactly who your biggest fans are. Ask them for video testimonials, referrals, or case studies. Your best marketing comes from your happiest customers, but only if you know who they are.
Staff attribution without the name-drop
Most businesses ask customers to mention a staff member by name in their review. Problem: Google flags those reviews more often, and customers forget or misspell names. Reviewflowz takes a different approach. Because it's connected to BlackLine, it already knows who handled each transaction. When the review comes in, it's automatically attributed with no name needed. Reviews read naturally, fewer get removed, and you still get per-person performance data.
How serious are you about your reviews?
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A business with 200 reviews sounds impressive until you realize they've served 15,000 customers. That's a 1.3% conversion rate. Your competitor has 80 reviews from 2,000 customers. A 4% rate means they're winning. Because Reviewflowz connects to BlackLine, it knows exactly how many invoices you completed: 342 invoices this month, 47 reviews, 13.7% conversion rate. That's the number you optimize against.
Reply to every review without the work
Replying to reviews boosts your Google ranking, builds trust with future customers, and gives unhappy ones a reason to come back. But who has time to reply to every single one? Reviewflowz generates on-brand replies using AI across Google, Yelp, Facebook, and 200+ other sites. Approve them manually or let them publish automatically.
FAQs
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What review sites should I focus on?
Google Reviews should always be your #1 priority since it directly impacts local search visibility and customer trust. Beyond Google, focus on Yelp, Facebook, and Trustpilot as they're valuable across most businesses, plus any industry-specific platforms relevant to your sector. The good news is Reviewflowz monitors all 200+ review platforms from one dashboard, so you don't have to pick and choose.
How do I measure my review performance?
Most businesses only track total review count, but that's meaningless without knowing your customer volume. Since Reviewflowz integrates directly with BlackLine, we calculate your true review conversion rate by dividing your reviews by your total invoices, giving you the complete picture of performance. A competitor with 80 reviews from 2,000 customers (4% conversion) will outperform you with 200 reviews from 15,000 customers (1.3% conversion) every time.
How does the review request actually get sent?
When an invoice is marked as paid in BlackLine, Reviewflowz automatically detects this payment event and immediately sends a review request to your customer through your chosen channel (email, SMS, or WhatsApp). You configure this once by selecting the payment trigger and your preferred communication method, then every future paid invoice automatically generates a review request without any manual intervention. It's completely set-and-forget automation that runs in the background of your normal BlackLine workflow.
Can I send review requests via WhatsApp?
Yes, Reviewflowz supports WhatsApp review requests with nearly 98% open rates, significantly higher than email. WhatsApp requests are triggered automatically from BlackLine when invoices are paid or payments are received, just like email and SMS. This makes WhatsApp particularly effective in markets where it's the primary communication channel.
Can I track which team member generates the most reviews?
Yes, Reviewflowz automatically tracks which team member generates each review by connecting directly to your BlackLine data to see who handled each transaction. When reviews come in, the system attributes them to the correct staff member without requiring customers to mention names, giving you detailed performance tracking and leaderboards. This automatic attribution also helps avoid Google's tendency to flag and remove reviews that specifically mention staff names.
How long does it take to set up Reviewflowz with BlackLine?
Setup takes just minutes, not days. Simply connect your BlackLine account, choose your trigger and communication channel, and you're live with no developer or IT support needed. Your first automated review request goes out the same day.
How much do review request emails and SMS cost?
Email requests cost $5 per 1,000 sends and SMS costs $5 per 100 sends on a pay-as-you-go basis with no monthly minimums or contracts. For most businesses, this works out to just pennies per review collected. WhatsApp pricing varies by country and follows the same pay-as-you-go model.
