Latest news & articles

View all
Product
Software Engineering
Customer Success
Design

6 Real-Life Customer Advocacy Examples (B2B)

6 Examples of Successful B2B Customer Advocacy Strategies: #1 Pindrop's Boardroom seats | #2 dbt's community-led growth | ...
February 29, 2024
Candice Wu
Design

Customer Reference Program: 5 Steps to Collecting Powerful Customer Stories

#1 Track your program's performance | #2 ID the most engaged customers | #3 Outreach | #4 Create compelling assets | #5 Promote those assets
January 16, 2024
Candice Wu
Design

Top 15 Customer Marketing Influencers to Follow for Tips that Work

#1 Scott Wilder | #2 Mary Green | #3 Emily Amos | #4 Joe Kevens | #5 Alexie Glover | #6 Alison Bukowski | #7 Kevin Lau | #8 Megan Heuer...
January 23, 2024
Candice Wu
Design

NPS vs. CSAT vs. CES: 4 Costly Mistakes to Avoid (and What to Do Instead)

#1 Comparing with the competition | #2 Not using cohorts | #3 Grouping old and new customers together | #4 Treating them as absolute values
January 9, 2024
Candice Wu