Social media monitoring involves collecting and acting on online mentions (tagged and untagged) related to your brand or product across social media platforms.Collecting them involves crawling tweets (X), posts (Instagram, Facebook, LinkedIn), forums (Reddit, Quora), or community discussions (Indie Hackers, SaaStr), as well as podcasts and any other online news websites or portals.Actioning them can involve anything from responding quickly to either thank your happy customers for bragging about you online to fixing the problem of an unhappy user who’s made their dissatisfaction public.While many mentions have zero value for your business, a good portion will be invaluable for your online reputation.Having a social media monitoring strategy (and tool) helps you position yourself as a customer-first company. One that cares what people really think (and say) about you online and sees huge customer advocacy potential in authentic, unsolicited social media and online community feedback.You can find a couple of hundred social media monitoring tools on leading software review websites. While most will give you a reliable solution for keeping on top of your online brand and product mentions, only some have been created with the needs of B2B and SaaS businesses in mind.This table shares nine providers that are either:
- Designed for B2B or SaaS businesses
- Specialize in social media monitoring (one of the software’s primary use cases)
Instead of focusing only on leading providers, you’ll notice some challengers and newcomers that I believe deserve to be mentioned because of their products' quality or unique features.
PlatformLogoPricingFree Trial#1 Brand24
US$149 p/m14 days#2 Reputation
n/a30 days#3 Meltwater
n/an/a#4 Mention
US$49 p/m14 days#5 Mentionlytics
US$4914 days#6 Oktopost
n/an/a#7 YouScan
US$299 p/mavailable#8 Syften
GB￡19.95 p/m14 days#9 Determ
n/aavailable
#1 Brand24
Promising to be ‘more reliable,’ ‘more accessible,’ and ‘more usable’ than its competitors, Brand24 is a platform primarily intended for social media monitoring. On its website, the product use case targets four key business types: agencies, marketers, PR professionals, and SaaS, which is why it’s #1 on this list.
Key benefits
- Designed for SaaS - Brand24’s social listening tool is the only one on the market designed to support marketers and entrepreneurs in this space.
- Powerful monitoring capability - You can monitor and analyze your brand, market, and competition across 25 million online sources.
- Actionable analytics & sentiment analysis with AI-powered solutions - With over 30 metrics to show you how you compare on the market and two AI-powered solutions (AI Insights and Brand Assistant), Brand24 helps you save time in filtering and deciphering the data and mentions (in 108 languages).
- Tutorials and support—With over 100 YouTube explainer videos, including long and short tutorials, and over 80 support specialists, this provider seems to set itself apart from others in this list by its dedication to customer support and learning resources. They seem like the Canva equivalent of media monitoring, where they genuinely want to make the user experience simple so that anyone can do it and learn.
What makes Brand24 ideal for B2B SaaS
In addition to being designed with SaaS businesses in mind, Michał Jońca, Content Marketing and PR Specialist at Brand24 says two key features make it a good choice for B2Bs in this industry.“Brand24 works well for tracking and analyzing customer feedback, no matter where your customers and leads share it. The tool monitors nearly all publicly available sources - from social media and websites to podcasts, video sites, review platforms, and newsletters.Additionally, the brand has been developing its own NLP-based AI features, such as Brand Assistant. It functions like ChatGPT but is enriched with data from tracked projects. In practice, a Brand Assistant can address your questions regarding project details, uncover trends, identify potential reputation threats, and recognize the most impactful sources of your brand mentions,” adds Michal.
Pricing
- Four pricing plans: Individual, Team, Pro, and Enterprise (starting from $149 p/m)
- 14-day free trial
Ratings & reviews
#2 Reputation
Another leading provider of social media monitoring software is Reputation. The platform’s Social Suite product helps businesses see, hear, and respond to everything their customers say online so they can manage and positively impact their brand reputation.
Key benefits
- Social media management + monitoring - If you want an enterprise solution that combines social media management and monitoring, Reputations’s Social Suite will take care of both.
- Competitor analysis - With this tool, you can also compare mentions, share of voice, reach, and spread against competitors.
- Real-time notifications - You can set alerts to instantly notify you of brand mentions, trending keywords, and hashtags.
- Built for scaling multi-location brands - The unified platform is purpose-built for location-based businesses.
What makes Reputation ideal for B2B SaaS
One of the interesting features that can be super beneficial to B2B SaaS businesses is the platform’s ability to monitor and pull thousands of relevant mentions about your industry. Accessing insights on what industry posts are going viral can help better inform your marketing strategy and help you understand what topics your customers and prospects are interested in. All these data-driven insights can help you identify and tap into key growth areas your competitors might not be across.
Pricing
- Vendor does not disclose any pricing details
- 30-day free trial
Ratings & reviews
#3 Meltwater
If you are after a trusted and comprehensive tool that monitors what is being said about you online, Meltwater is a media intelligence solution you should look into.
Key benefits
- Unlimited keyword monitoring - Monitor and analyze 15 social media channels, 270k global news sources, print media, and over 20k podcasts.
- Real-time alerts—Avoid reputation-damaging mentions with detection alerts for conversation spikes by responding immediately to users talking about you and your product online.
- AI-powered reporting - Build and share reports daily, weekly, or monthly that reveal the value of your work with data-driven media analysis.
What makes Meltwater ideal for B2B SaaS companies?
As the world’s first media monitoring company, you'll find Google and Asana amongst its impressive list of customers. It’s a good fit for enterprise businesses in any industry looking to create digital marketing strategies that monitor media mentions and manage influencer marketing.
Pricing
- Three plans: Essential, Suite, and Enterprise (contact vendor for pricing)
- Meltwater’s plan options fit businesses of all sizes, from small teams to global enterprises
Ratings & reviews
#4 Mention
If you are an entrepreneur, a team of one, an agency, or a large enterprise marketing team, Mention is another mention-worthy provider. With a 750,000-strong customer base, including 4,000 enterprise clients, and spanning across 125 countries, the platform offers an integrated social media marketing solution.
Key benefits
- Social and digital monitoring - Collect real-time web and social media mentions from over 1 billion sources and access mentions from up to two years past with sentiment analysis.
- Query building notification for relevance - The assisted query feature helps create more precise mention collection results. Choose from basic alerts for topic, brand, or standard and advanced alerts that let you use Boolean Search to customize your monitoring completely.
- Real-time tracking - Select how you want to receive your mention alerts, from a live mention feed or email notifications for new mentions or when there is a spike in mentions with your query.
- Integrations - Choose from public API to Slack or Zapier.
What makes Mention ideal for B2B SaaS
Because of Mention’s extensive and broad customer base, they understand the needs of B2Bs from a wide range of industries, including software, tech, building and construction, retail, finance, and business services. If you are after one platform to take care of everything from brand, reputation, and PR management to social media management and monitoring, as well as market research and competitive analysis, then this would be it.
Pricing
- Four plans: Solo, Pro, ProPlus, and Company Plan (starting from US $49 p/m)
- 14-day free trial
Ratings & reviews
#5 Mentionlytics
A relatively newer provider you definitely shouldn’t overlook is Mentionlytics. Launched in 2016 and with over 100 user reviews, it has enviably high ratings across two leading software review sites, G2 (4.9) and Capterra (4.7). The only other vendor with similar scores and reviews on this list is #7, YouScan.
Key Benefits
- An all-in-one social monitoring platform, the tool offers media monitoring, social listening, review monitoring, and social media publishing.
- SIA and pioneering AI-empowered social analytics—Introduced in 2018, Mentionlytics was the first to introduce Social Intelligence Advisor (SIA), an in-house AI feature for analyzing social data. Since then, they have built out their AI capabilities to include anomaly detection (alerts), mention clustering, sentiment and emotion analysis, and mention translation.
- Industry and business types—Mentionlytics offers solutions by sector (hospitality, financial institutions, Web3 & crypto) and business type (SMBs, agencies, politics and government, and non-profits).
- Thirty languages - The platform supports over 30 languages worldwide, including Arabic, Bengali, French, Russian and Japanese.
What makes Mentionlytics ideal for B2B SaaS
Nikolas Margaritis, Growth Manager at Mentionlytics, says the platform effectively tracks three key areas, giving B2B SaaS customers a competitive edge. These are brand performance, competitor activities, and industry trends.“Our AI-driven platform not only monitors and analyzes your brand’s online presence but also provides deep insights into how competitors are positioning themselves and how industry trends are evolving.Leveraging advanced sentiment analysis and emotion detection, Mentionlytics also helps you understand and anticipate market shifts and customer preferences in real-time. It’s this kind of proactive approach that lets you refine your strategy based on comprehensive, data-driven insights rather than just reactive measures.So essentially, social listening with Mentionlytics helps you stay ahead by continuously adapting to the changing landscape and effectively addressing emerging opportunities and challenges,” adds Nikolas.
Pricing
- Six plans: Plans range from US$49 - $950 p/m. Each plan is created with specific business models and sizes in mind, from small brands to enterprises and multinational organizations.
- Premium add-on: Mentionlytics also offers a managed service for companies looking to outsource the work of social media monitoring.
- 14-day free trial
Ratings & reviews
#6 Oktopost
Oktopost is a B2B social media management platform that offers AI-powered social listening to track mentions of your brand, competitors, influencers, and industry trends on social media and websites.
Key Benefits
- Influencer marketing - Identify and engage with industry influencers and thought leaders to build connections and nurture brand advocates. Access out-of-the-box social listening reports to find influencers by sentiment, following, and engagement.
- 115 languages - The platform can search relevant conversations in over 115 languages.
- Competitor analysis - By following and monitoring competitors, you can see where you stand in the market.
- Smart notifications - Keep on top of potentially damaging reputation conversations by setting up smart notifications that detect unusual changes in volume and sentiment on topics linked to your brand.
What makes Oktopost ideal for B2B SaaS
This would be a good option if you’re a mid-market or enterprise B2B with a social media strategy focused on influencer marketing and insight. If you look at the vendor’s website, you’ll notice the platform is seen primarily as a social media management solution with an emphasis on the tech and software industry, as well as financial services, legal services, and manufacturing.However, if, on the other hand, you are looking for a comprehensive social media monitoring tool that can track mentions of your brand across various social platforms, including communities and forums, you might need to look at other providers.
Pricing
- Oktopost doesn’t disclose pricing plans
- No free trial offer
Ratings & reviews
- G2 - 4.4 (140)
- Capterra - (4.5 (104)
#7YouScan
YouScan is another top contender on this list. In addition to its extremely high user review rating scores on G2 (4.8) and Capterra (4.9), its unique competitive advantage is the industry-leading social media image analysis it offers.
Key benefits
- ChatGPT-powered social listening - Insights Copilot can help you sort through millions of conversations by picking preset topics, such as pain points, or asking your own questions. The AI assistant comes back with a summarized report in seconds.
- AI-powered data segmentation - The tool automatically sorts mentions by category, subject, and trend. You can also monitor niche aspects of your business.
- Influencer strategy—Take a data-driven approach to your influencer strategy. Use the tool to find influencers, uncover valuable brand ambassadors, and track your influencer marketing performance and ROI.
- Visual listening - Offers industry-leading, AI-powered image recognition technology to go beyond text analysis.
- Supports 40+ languages—The platform supports a long list of languages worldwide, including Ukrainian, Hindi, Bengali, Chinese (traditional), Turkish, Italian, and French (to name a few).
What makes YouScan ideal for B2B SaaS
While this platform might be better suited for B2C customers, particularly with its image analysis feature, its robust reporting capabilities and user-friendly UI make it a good option for startups and SMBs in any industry, including SaaS.Alex Orep, founder of YouScan and one of this year’s Top Five Global Tech Pioneers in Social Intelligence, believes that two key features of the tool can benefit SaaS B2Bs.“With YouScan, you can track all mentions of your company's LinkedIn page and related comments so you can quickly join conversations where appropriate, grow your brand awareness, and even win new customers.The platform also allows you to automatically send important comments directly into your Slack or MS Teams, allowing you to react to them quickly without logging in to the listening tool to check for new mentions”, adds Alex.
Pricing
- Two plans: The Starter 3 plan, starting at US$299 p/m (billed annually), is ideal for SMBs and startups. The Unlimited Plan is best for brands and agencies, and the price is configured to individual requirements.
- No free trial offer
Ratings & reviews
#8 Syften
If you’re a start-up after a social media monitoring tool focusing on communities and forums like Reddit, Quora, Slack, Hubspot, and more, then Syften is a great option. Launched in 2019, the platform aims to help businesses unearth and ‘sift’ through online discussions mentioning their brand and product so they can participate in them and select the ones they can turn into conversions.
Key benefits
- Keyword monitoring - Monitors mentions across news and blog sites, forums, communities, X, and newsletters
- Interaction & relationship-building - Ideal for small companies who want to interact with users and prospects online
- Instant notifications - Syften sends instant, live notifications to Slack via email, RSS, or API.
What makes Syften ideal for B2B SaaS companies?
According to Michal Mazurek, the founder of Syften, it is ideal for B2B SaaS companies looking to take advantage of reviewers on platforms like Reddit, which has become one of the most valued forums for authentic software user reviews.Michal explains how:“Syften allows you to quickly jump on relevant conversations on Reddit and other forums and reach out to different audiences. The original poster who asked the question is the hottest lead possible. It pays to send him a DM. The other people who joined the conversation will tend to be users of competing software tools – it’s good to reach out to them as well. By replying to the conversation, you reach all the other people who just read without posting.After a few weeks, Google will index the thread, and you will benefit form SEO. And, after a few months, the various AI e3ngines will use the conversation as their training data, allowing AI to learn about your product.While acquisition channels like SEO are limitless, social listening is a channel that can be easily utilized to its full potential with a few well-picked keywords. This makes it a fantastic auxiliary acquisition channel”, adds Michal.
Pricing
- Starting at GB￡19.95p/m, Syften offers three pricing plans.
- 14-day free trial
Ratings & reviews
#9 Determ
Finally, the last platform to make the list is Determ. With over 4,000 customers across 100 countries, it’s an award-winning global provider of media monitoring software. Suited for SMB marketing and PR teams, it tracks keywords and phrases across more than 100 million sources in any language and location.
Key benefits
- Stand-alone software or API—You can add and integrate Determ into your database, product, or website or choose to access the platform as a standalone software app.
- AI-powered assistant—Synthia, the platform’s AI PR assistant, can summarize information, analyze data, and make next-step recommendations.
- Monitor owned and earned media. You can track keywords or specific sources and give your mention searches more context with Boolean operators.
- Big-picture analysis - Take advantage of combining media coverage, public sentiment, demographics, and competitor strategies to inform your brand reputation management.
What makes Determ ideal for B2B SaaS
Determ is another platform focusing on B2C businesses; however, it’s also a good option for B2Bs. While there are many social media management tools on the market, social media monitoring tools come in fewer numbers. Because this is one of their key use cases and because they provide tailored solutions for the tech industry (amongst others), it would be a good enough option in identifying and monitoring online mentions that can help SaaS businesses discover what is being said about them so they can engage with their users and develop bigger, better products.
Pricing
- Three plans: The vendor offers plans for all team types and sizes, from small PR teams to enterprises, and doesn’t disclose pricing.
- Tailored free trial experience post-demo
Ratings & reviews
