Top 10 Voice Of The Customer Tools And Why You Need One (Or More)
Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys. While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]
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Review monitoring: What it is, What it isn’t, and Why you need it
Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all. This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]
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7 Examples Of Sales Enablement Content
While they might be similar, and there may be crossovers between the two worlds of collateral, sales enablement content is not marketing content. Sales content or assets are specifically designed to help your sellers convert their prospects into customers and sign up for your product. In this article, we share seven SaaS examples every sales […]
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The Top 10 Corporate Gifting Platforms in 2024
Gifting is the 3rd most used marketing tactic in B2B, according to a report issued by Alyce by Sendoso, after content marketing and community. Source: Alyce by Sendoso But for gifting to reflect on your ROI, you must get it right. You need to choose the right gift for the right person – and send […]
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6 Real-Life Customer Advocacy Examples (B2B)
As a marketer two things keep you up at night. How to turn your leads into paying customers and how to make sure your paying ones stay. If you want to take care of both, turn up the dial on customer advocacy. The idea is simple: you put your efforts into keeping your customers super […]
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How to make the most of Gartner’s 4 review platforms?
Gartner has accumulated a few brands in the B2B review space, which can easily get quite confusing. This post aims at clarifying a few things for newbies & experts alike so you can make the most of your review strategy on 5 of the biggest software review sites in the B2B space. Gartner is the […]
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19 Customer Marketing Conferences to Attend in 2024
This post shares 19 customer marketing conferences worth attending in 2024. Some events are 100% dedicated to customer marketing. Others focus on different aspects of customer-led growth. Regardless, as a customer marketer, these conferences offer many inspiring speakers to learn from, opportunities for networking, and experiences that will change the course of your career. The […]
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9 Ways To Leverage SaaS Review Sites For Explosive Growth
The best way to leverage customer review sites is to pick two to three platforms. Set a collection rate goal and be consistent with your review campaigns. Then, cross-promote your glowing reviews for credibility. The sales engagement platform Groove has done just that. It ranks number one in Enterprise Customer Satisfaction on G2 for 17 […]
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Best Review Monitoring Tools (and why you need one)
What is review monitoring? You can’t optimize what you can’t measure. And 97% of consumers look at reviews and ratings before making a purchase decision. So it’s probably a good idea for businesses to look at their reviews and ratings seriously. Online Review monitoring is the process of automatically aggregating every customer review or testimonial […]
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