10 Brilliant Testimonial Advertising Examples and Why They Work
Amidst the noise of brand promises and product claims, the most powerful voice is that of satisfied customers. This is what testimonial advertising is about – using the opinions of happy (or sometimes unhappy) customers to promote your business. Yet, testimonial advertising isn’t only a marketing tactic. It turns faceless corporations into relatable entities and […]
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Review management in B2B: Why you should care
Customer reviews and testimonial are taking an increasingly important part of the buyer journey. While most online reviews are biased (at best), especially in the B2B space, the voice of the customer is undeniably key to unlocking growth. Changes in consumer behavior in a post-pandemic world made customer reviews a must-have in B2B Interestingly, there […]
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Put your review generation on auto pilot with Zendesk CSAT & Automations
It’s the oldest play in the review generation book: follow-up to a positive CSAT score with a review request. Each time you close a ticket, your customers will be asked whether they were satisfied with their support interaction. And each time they say they were, they’ll be asked to make their opinion public on platforms […]
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Top 50 Online Review Statistics: Why You Should Care
As our review management 101 guide outlines, managing reviews is about owning the narrative. Businesses should leverage positive reviews as social proof and use negative reviews as feedback to improve. Overall, reviews are valuable for building your brand, driving revenue, and instilling consumer confidence. Here are the stats you need to know about online reviews. […]
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Top 10 Review Management Software and Why You Need It
Review management is such a broad topic. Most of the review management software on the market is very differentiated, targeting different customer segments with different feature sets and product visions. In this post, we go through our top 10 selection of review management software. Review Management Software vs. Reputation Management Software If you Google the […]
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Top 6 Review Email Templates For Maximum Collection Rates
If you’re reading this, you probably know happy customers are hard enough to come by to try to maximize your review collection rates. CRM success really comes down to the right mix between segment, message, and call to action. And it works exactly the same way for review collection. We built seven review email templates […]
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