Capterra VS G2: Which one should you focus on?
The Capterra VS G2 debate is not an easy one to settle. This post aims at pointing out the main differences between the two platforms. #1 Capterra, Getapp, and SoftwareAdvice all share the same reviews Yes, you read that right. If you get a review on Capterra, you’re effectively getting a review on 3 review […]
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How To Rank #1 On G2?
If you want to rank on G2, you need to understand the game and what you are up against. I’m talking about the context and circumstances in which the platform operates. It’s not just about the number of positive reviews you can muster online. There’s much more to it than that. This article explains how […]
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B2B Reputation Marketing – What it is, what it isn’t, and why you need it
Reputation can be broken down into three key components Discoverability – Is your brand easily identified as a solution to the problem you’re solving? Is it discoverable by the right people, and by a large number of these people? Credibility – Once your brand is found, to what extent is it perceived as a credible and trustworthy […]
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Best Review Monitoring Tools (and why you need one)
What is review monitoring? You can’t optimize what you can’t measure. And 97% of consumers look at reviews and ratings before making a purchase decision. So it’s probably a good idea for businesses to look at their reviews and ratings seriously. Online Review monitoring is the process of automatically aggregating every customer review or testimonial […]
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Top 10 B2B Examples of Social Proof & Why They Work
The best social proof can instantly turn undecided, ‘still searching’ buyers into new customers. It advocates for you and your product when prospects have to make a SaaS purchase and simplifies the decision-making process. It does this in two ways: By validating the benefit, value, and use case of your product By inspiring trust and […]
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Our selection of the best customer success software
Without the right tools, your Customer Success (CS) team’s value goes to waste. Instead of spending precious time connecting with key account customers who are at risk of churn, they spend hours switching screens, logging into a dozen business intelligence tools, and reaching out to other teams for support. All this translates into present and […]
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20 Must-See SaaS Testimonial Page Examples
Your prospects need social proof. For SaaS products in particular, testimonials, reviews, and ratings will be the first thing they look for when they go to scope out your brand and product. So, it pays to put serious effort into your customer page and testimonial examples. To present your product and service in the best […]
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Top 10 Voice Of The Customer Tools And Why You Need One (Or More)
Voice Of the Customer (VOC) tools are applications that gather and analyze solicited and unsolicited customer feedback through social and media mentions, product and service reviews, customer support interactions, and feedback surveys. While it would be awesome if every business had the budget and scope to implement a full-scale Customer Experience (CX) platform, CX platforms […]
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Review monitoring: What it is, What it isn’t, and Why you need it
Review monitoring: Definition At its core, review monitoring consists of tracking new reviews, review updates, and review replies, and deduplicating all of those for you to be able to make sense of it all. This implies aggregating reviews from multiple products, platforms, and / or locations. In the B2B SaaS space, the diversity of review […]
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